Not for any exhibitionism. Business is still a male-dominated world. "Thank God, it was that support, which helped me hang on," she says. After one year, the ‘Impresa’ team was successful in bringing back many of the weavers to work. The weavers follow the ‘tie-dye-weave’ system, where they weave the coloured threads and don’t follow colouring after weaving. Anjali has more dreams. The few collections were sold out soon."Even in my early days I used to wear dresses made of handloom," she says, adding that not roaming on the streets of Kozhikode makes her feel like a fish out of water. Anjali went to countless weaving villages in Andhra Pradesh, Odisha, Maharashtra and Rajasthan.Weavers and handloom have always enthralled Anjali Chandran. Those who were aware of my IT background thought there was something wrong with me. They will be proud to hand over the trade to the next generation". The Italian word Impresa was suggested by her husband, which means ‘signature’ or ‘emblem’.You can have enough duplicate screen printed versions of handloom fabric. But many families feel that I am their lucky customer. Projects focusing on Kerala weavers, an e-platform for weavers to sell products on their own, formation of a weavers’ network and so on. But what I tell the buyers is that when you buy the original fabrics, it would help some weaver in a remote village earn a living, helping the master weavers to remain in the craft. The recognition helped her reach out to the best global players in handloom fabrics. Parents, who advised wards earlier to follow me and sent their children to get advice on the IT career, started telling their children ‘don’t be like Anjali’. So Anjali started a boutique in the same name at Emerald Mall in Kozhikode and also shifted the major operations to a commercial web platform impresa. But changes came. But the original is original. The online forum is enough to reach out to the right customers. Investment means liability, profit and repayment of loans. A young woman alone coordinating the painting, furnishing, purchase and everything, the adjacent merchants thought she was a divorcee. Anjali’s husband Laju is an administrative officer in a company. Anjali went to Paris with ‘Impresa’."But the family, husband and parents always backed Anjali. "We should support her as it is the fight of a woman to sustain," they said.

We laid out on Facebook the rarest ethnic collections sourced straight from the weavers," she says.in. "I enjoyed it. "You have to let the customers bleed to ensure the remittance on time," she said. "I need money only to live. "In the early days, I was working in an IT firm.The reach of ‘Impresa’ widened soon. The venture was the first online boutique on Facebook from Kozhikode in those days. It is some kind of slavery. Looms started sounding and for many families, life became colourful."Initially, when she started the boutique in 2014, it was a textile shop for others. They will insist that I stay with them as they are concerned about me," Anjali says. "Even if I want to stay in a hotel in Hyderabad or Jaipur, they will not allow it. Recognition came.During her visits to the weavers, Anjali stays with them. Some even asked me to my face, ‘Are you not ashamed of starting such a tiny textile shop after leaving a top IT brand? Oh, it was such an era of opposition.. The embarrassment touched the sky when she started selling handloom products. International acclaim came from Capgemini, an IT company in France, which listed ‘Impresa’ as one of the best 10 social entrepreneurial attempts in the world in the competition session Innovatorsrace50. She has one daughter, Charu Nainika. It needs a lot of investment. It is not that I was able to revive the entire sector. There was a good demand. It is not mechanical work, but a meditation. "Even while working in Bengaluru I used to visit the city alone, just to have a feel," she adds.It all started with a Facebook page named ‘Impresa’ in 2012. The sudden feedback from Facebook encouraged me. What next? She is not serious about expanding the business fast. A native of Naduvannur near Kozhikode, this software engineer at Wipro, Bengaluru, quit her job to explore her passions. Handloom products and the streets of Kozhikode were her two key passions. So let ‘Impresa’ be small in size. So they ensure that their first design work reaches me," she elaborates. And more customers started coming in search of ‘Impresa’ online as well as at the boutique. A software engineer with MS in Software from BITS Pilani selling clothes and launching a tiny boutique in a city like Kozhikode was difficult to digest for many."When I visited one of the famous weaving villages, the looms were almost abandoned and even master weavers were relocating to other jobs.But those who knew Anjali were not amazed.It was quite embarrassing for many when she started roaming China polyester heather effect stretch fabric Factory around the city

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